O Sport Lisboa e Benfica, em parceria com a ID Velit, criou uma linha especial de cosmética masculina, uma iniciativa para comemorar os 60 anos da primeira conquista da Taça dos Campeões Europeus.
Esta linha conta com sabão de barbear, after shave, pincel de barbear, sabão de barbear, sabão corporal e ainda um kit de barba com alguns destes produtos.
Segundo a ID Velit, os seus produtos são elaborados apenas com ingredientes naturais, como mel, azeite ou citrinos. Além disso, nenhum dos produtos é testado em animais.
A conquista da Taça dos Campões Europeus, actual UEFA Champions League, aconteceu a 31 de Maio de 1961, tendo o Benfica vencido o FC Barcelona na final, por 3-2.
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